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What is IQOS?
IQOS is a smoke-free alternative to cigarettes. Enjoy cigarette-like satisfaction*, with no ash and less smell than cigarettes.
Discover ILUMA I Devices * 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
Thinking of going smoke-free? We think of nothing else.
At IQOS, we're forever thinking of newer, better, smarter and simpler ways to enhance your IQOS moments.
We're curious to do even more.
IQOS emits significantly lower levels of harmful chemicals than cigarettes*
This is a result of extensive research and development, involving over 400 scientists and engineers, dedicated to making IQOS a better alternative to cigarettes.
Important information: IQOS is not risk free. *Reduction in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarettes smoke, which do not include nicotine. See Important information section.
About IQOS.
Our story.
Curious then. Still curious today.
Our journey towards a smoke-free future began in 2008. We knew then there had to be a better alternative for adult smokers who don’t quit. Something that delivered similar experience, but without smoke, cigarette smoke smell or ash.
$9 billion invested into research and development led to the launch of our first IQOS device in 2014. Since then, over 22.1 million* adult smokers from around the globe have switched to IQOS.
Start your journey now *PMI Financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
Don’t miss a moment!
Unlock 100 SEK off your first IQOS device and dive into a world of exclusive offers, exciting events, and unforgettable celebrations!
IQOS emits significantly lower levels of harmful chemicals than cigarettes*
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA i PRIME
IQOS ILUMA i PRIME
Most refined and advanced.
1099 SEK 770 SEK
-
Touch Screen
-
Pause Mode
-
FlexBattery
-
FlexPuff
-
AutoStart
-
Up to 3 consecutive
uses*
New
IQOS ILUMA i
IQOS ILUMA i
Familiar design. Enhanced experience.
799 SEK 560 SEK
-
Touch Screen
-
Pause Mode
-
FlexBattery
-
FlexPuff
-
AutoStart
-
Up to 3 consecutive
uses*
New
IQOS ILUMA i ONE
IQOS ILUMA i ONE
Pocket sized. All-in-one design.
399 SEK 280 SEK
-
Touch Screen
-
Pause Mode
-
FlexBattery
-
FlexPuff
-
AutoStart
-
20 consecutive uses
*Only available in Performance Mode when pause is not activated.
More to discover with Services & Benefits
Care you can count on, privileges to inspire you.
Discover now
60-days money-back guarantee
on any IQOS ILUMA
When you buy, you will get 60-days money-back guarantee.
Not satisfied? You will get a full refund when you return the IQOS.
Buy now. Pay later
Buy IQOS today using Klarna and pay over time.
A simple and easy way to get started on
your smoke-free future
We are never far away!
Choose your preferred way of contacting us for support.
Don't worry, we're not robots and we all speak Swedish and English.
Don't worry, we're not robots and we all speak Swedish and English.
Monday to Friday from 09:00 - 19:00
Saturday - Closed
Sunday - Closed
Saturday - Closed
Sunday - Closed
